Apple stores in Asia opened their doors today to fans of the brand looking for the new iPhone 7. Apple enthusiasts the world over have been looking forward to this moment since Apple announced the new model.
The marketing campaign of the company left potential buyers anticipating what the new features will be like. As well as looking forward to getting a first-hand look at the slimmer design and new color, jet black.
As usual, the first continent to have Apple stores open to customers was Asia.
Less Enthusiasm in Asia
Customers in Sydney and Shanghai were the first in the world to be able to buy the new iPhone 7. The usual scenes that happen whenever Apple launches a new phone took place. Fans of the brand came early to be among the first to get the new iPhone 7. They were cheering as they left the Apple stores with their recent purchases. The sales staff was applauding, as they were too in a celebratory mood.
You can say that the launch had its usual fanfare. There were still queues and people camping overnight in front of the stores. But this time the crowds were smaller than in previous years.
Wu Ting is 28 years old and she is from Nanjing, in China. She decided to take advantage that this Friday was a holiday in China. So she went to an Apple store in downtown Shanghai, prepared to see long lines. “Last year that there were crowds of people, but this year almost no-one”, she said. Wu Ting was surprised to be the first in line, after coming just one hour earlier.
Marcus Barsoum is 16 years old and he says he is a “diehard Apple fan”. He camped outside the Apple store in Sydney store. Just to be one of the first people in the world to won an iPhone 7. He went into the store at eight am local time, as he was cheered on by Apple staff. He said that the effort was worth it 100 percent.
Sales in Asia
Getting your hands on the new iPhone has become easier thanks to pre-ordering. If you want to be certain to be one of the first to get the phone you can order it in advance online. In stores in China only people who had pre-ordered the phone were standing in a queue. They were waiting to collect their much sought-after phones.
The launch events went on without any major incidents. Some stores ran out of the larger version phone. The new jet-black version of the iPhone 7 also sold out quickly in stores. So some customers who had their hearts set on those particular models complained. But other than that the launches were uneventful, unlike in other years.
The success of the new iPhone 7 depends not just on marketing and brand loyalty. It also depends on the competition on the market. In places like China this was visible in the online interest for the new phone. Compared to other launches it has been muted. This is in part due to competition from local brands that are considerably cheaper. In the past years, the brands have improved their features and design. They have also made use of better, more ingenious marketing.
Image source: here.