Toyota Electric Vehicles – Worthy Competitors for Tesla Motors Premium Electric Cars

Toyota Electric Vehicles – Worthy Competitors for Tesla Motors Premium Electric Cars

The Japanese newspaper Nikkei claims that by 2020, the Nippon giant will launch the first Toyota electric vehicles generation. Although Toyota did not officially comment on this statement, Tesla Motors is in for some serious competition. The Japanese automotive manufacturer is going to form an in-house venture company, with Toyota electric vehicles as the main focus.

As soon as next month, the in-house company will start designing and consequently developing eco-friendly cars. According to Auto News, the best thing of having a four-people streamlined company is a fast decision-making process. Also, this particular setup will greatly benefit the Japanese company in the production of Toyota Electric Vehicles at the start of the next decade.

Toyota In-house Venture Company Structure

The Japanese carmaker will launch a virtual company to both develop as well as examine Toyota electric vehicles. The main structure will consist of only four employees. Each one comes with a different background with extensive knowledge from multiple departments of the Toyota Group’s various suppliers and subsidiaries.

More often than not, companies struggling to innovate all around the globe use this startup-within-corporation model. This is to prevent big ideas being crushed by middle management layers. The four-person team will consist of professionals from Aisin Seiki Co., Denso Corp., Toyota Motor and Toyota Industries Corp.

“As a venture company that will specialize in its field and embrace speed in its approach to work, it is my hope that it will serve as a pulling force for innovation”, says Akio Toyoda, Toyota CEO.

Toyota Projects and Main Goals

The Japanese manufacturer aims provide hydrogen fuel cells for its cars in the future. However, the company admits that it may be swimming against the tide as far as fuel cells go. Even though hydrogen is a greener alternative for a cleaner future, Toyota does not wait around and shifts its attention.

Hence, Akio Toyoda will focus on producing battery-powered cars that will rival Elon Musk’s creations. A reason for this sudden change in perspective could be that people see electric cars as a more viable option in the global market.

Some experts believe that Toyota will borrow the existing Prius platform for its electric vehicles generation. If this is the case, Toyota will make up for lost time fast. Consequently, the Japanese company will also save a lot of development costs, that can serve for further improving the electric vehicles.

Faulty Hybrid Toyota Vehicles

In the past, Toyota had some difficulties when supplementing its cars with green energy. One could say that some production faults let to some rather tragic events. More than 10 deaths occurred due to a design flaw of the Takata airbags that Prius and Lexus models featured.

The airbags deployed with too much force, leading to shrapnel spraying in the interior of the faulty vehicles. Hence, Toyota has recalled almost 4.7 million vehicles in the United States alone, which featured Takata airbags.

Among the models affected by this design flaw were the iconic Prius, the 2012 Prius Plug-in Hybrid, and the 2012 Lexus CT 200h.
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